MSN AdCenter to provide PPC Ads to Yahoo

On the conference call this morning, Yahoo (Carol Bartz) said that Microsoft commits to an easy of use platform (for AdCenter).

Microsoft-Yahoo: Who will run PPC?

"Self-serve advertising for both companies will be fulfilled by Microsoft's AdCenter platform, and prices for all search ads will continue to be set by AdCenter's automated auction process." from:
Microsoft-Yahoo! Search Agreement Website

Yahoo may handle MSN PPC Ads

If this deal goes through, Yahoo! will handle selling text ads that appear next to the search results for its sites and some Microsoft sites. Yahoo!, Microsoft near search deal: WSJ

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