In this issue
-- Big changes - what they mean to searchers
-- Trying
to promote your website
-- But I paid for a Yahoo Directory listing!
-- Expect more changes
-- Glossary - ranking There
is big news in the search engine world so I'm sending you an extra "Tip"
this month.
Yahoo!
(www.yahoo.com), the most popular search tool has changed their listings. They
no longer separate the website listings that come from Yahoo's paid directory
and the results from Google. What does this mean to you?
Big
changes - what they mean to searchers
You will now see search results in Yahoo that are very similar to the listings
in Google. Some of the listings will have better descriptions and some will not
be as good.
Trying to promote your website
In trying to promote your website it is now even more important to get good rankings
in Google. With a good ranking, your website listing will be seen by more Google
users AND Yahoo users. users. Together, Yahoo and Google account for about 2/3
of the referrals to websites through search engines. Some
of my clients have great rankings in Google and are enjoying tremendous increases
in Yahoo rankings overnight.
But
I paid for a Yahoo Directory listing!
This is the big question.
What about our paid directory listings and is it worth paying for a listing with
the Yahoo Directory in the future? According
to Search Engine Watch, a directory listing in Yahoo helps the website rank well
in Google. And Yahoo is now using the Google results mixed with their own. So
the answer appears to be yes; it's probably good that you're in the Yahoo directory
and it may be worth it in the future. I will be analyzing my clients' ranking
data to figure out if it's worth submitting or resubmitting to the Yahoo directory.
Expect
more changes
Expect more changes to the search engines in the near future. I will keep you
up-to-date on the major changes.
Glossary
- ranking
Your "ranking" is where your website listing (description) appears
on the results page when someone searches on a key phrase in a search tool. For
an example, type the name of your company in Yahoo.com, hit search, and where
you appear in the list is your website ranking for that key phrase (your company
name). Improve
your rankings - call Sites of Boston today 978-266-0481
866-380-4972
