Sites of Boston Tip of the Month
Pay
Per Click - Overture
October 2002
Did
you know that there is a guaranteed way to get your website listed on the first
page of Yahoo! and Google? It's called "pay per click". We
all wish that "pay per click" meant that visitors were going to pay
us to look at our websites, but it doesn't. It means that we pay a search engine
when someone clicks on our website listing and only when someone clicks on our
listing.
Pay
Per Click Services - Overture and Google AdWords
There
are several "pay per click" services available. The two that provide
the greatest exposure to potential customers are Overture (www.overture.com) and
Google AdWords. Overture provides the "Sponsored Listings" near the
top of the page in Yahoo!. Google AdWords provides the small boxes down the right
hand side of the page when you are searching in Google. They both show up in other
search engines as well. If
you'd like more details, read about
the success that Sara's Bakery has had using Overture to sell peach pies.
866-380-4972
