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Your Ranking in Google -
Update content, title and metatags
Ask Susan - Tip of the Month
June 2005
How do you improve the rankings of your website in Google?
Just ASK-SUSAN:
Last
month we looked at soliciting links to not only improve
rankings but also to receive more qualified visitors that
are apt to become customers. This month we'll look at
how to update your content, title and metatags to improve
your rankings for your selected key phrases.
The metatags are what most people think of when they
think of search engine optimization. They are important,
but will not help your rankings without first developing
the list of key phrases for your business and then doing
the other tasks on the list.
Content first. Search engines want to find and present
the most relevant results for a search so that people
will return and use that search engine again. By building
an audience they can sell more advertising. The best way
for the search engine to build a list of web pages that
provide the desired information is for the search engines
to "read" what is on the pages. This is why
the content is so important.
Search engines can read text, they can not read what is
in an image. Sometimes websites are built from an image
with the text in the image so the designer has control
over the way the site looks in different browsers and
on different monitors. These graphics are not only slow
to load on the screen, but the search engines can not
tell what they say. Coding the site for text (in html)
provide content that search engines can read.
In addition, the search engines are working on ways to
read Flash content but to be safe, stick with text.
You have identified one key phrase for each of several
pages on your site. You want to work this key phrases
into the content. Lots of people have theories on key
phrase density. I recommend that you write for your audience.
Search engines are getting smarter all the time about
understanding synonyms and other wording that mean the
same thing as your key phrase and related concepts.
For detailed instructions on updating your website
including the title and metatags, I recommend www.selfpromotion.com.
Next month we'll look at how to submit your website where
it will make a difference!
Best Regards, Susan Hankins
Next article
First article in this series
on How to Improve your Rankings in Google.
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