| | Pay
Per Click - Regional Ads
Ask Susan - Tip of the Month
January 2004
The
big news in pay per click advertising is regional ads by GoogleAdWords. You can
select the states and regions within some states where your ads will be displayed.
We've been using the beta version and while the numbers of visitors are small,
the conversion rate is higher for organizations providing services within a region.
So now you can get more customers for less money.
Read all about it at
https://adwords.google.com/select/faq/reg_faq.html.
Next month we'll talk about "What
is the most effective wording to bring in customers?"
Happy New Year!
If you would like further assistance, we are available
to help you set up a pay per click program and train you
or your staff to manage it. We can also set it up and
manage it for you. Please contact me, Susan Hankins at
susanh@ask-susan.com.
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