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Bringing In The Business – Websites That Sell
Ask Susan - Tip of the Month
February 2006
A talented marketing consultant who writes for Entrepreneur.com,
has teamed up with a talented writer to tune up your website
so that the copy becomes compelling and helps turn your
website visitors into your customers. It worked for me.
Here is their service description. Free tip included at
the end.:
Bringing In The Business – Websites That Sell.
Does your website turn visitors into customers or does
it turn them off? Websites are an important selling tool
for today’s companies. The problem is that many sites
are just stagnant brochures that do nothing to
bring in leads. To help make sure your site delivers the
results you want, Precision
Marketing Group offers a Web Marketing Assessment
– this tool provides specific tips and ideas on changes
you can make to your site right now so it starts
turning visitors into customers.
During this Assessment, we review critical sections of
your website and compile a 4-6 page document of recommended
changes. Included in this report are suggestions for:
- A Strong Core Message
- Compelling Calls To Action
- User-friendly Navigation
- Consistent, Clear Branding
For just $325, we will review up to 7 pages of your site
in detail and prepare recommendations you can implement
immediately. Contact them today to see how your website
can make more money!
Call Susan LaPlante-Dube at 508-482-9511 or e-mail her
at
Free Tip from Precision Marketing Group:
Look at your home page -- is it about you and your company
or is it about your clients and their needs or problems?
The home page is often (though not always) the first place
people come to on your site. You need to engage your reader
immediately by showing them you understand the problems
and challenges they face, only once you have gained this
credibility can you begin selling to them on why you are
the best choice to help them solve their problem/challenge.
Think like a buyer of your products or services and write
from that perspective on your home page!
Next month we'll look at other ways to increase conversion
rates and turn visitors into customers.
Best Regards,
Susan Hankins
Ask-Susan, LLC
866-380-4972
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