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Your Ranking in Google -
Submit Your Site
Ask Susan - Tip of the Month
August 2005
How do you improve the rankings of your website in Google?
Just ASK-SUSAN:
Today
we'll look at submitting your website to portals and
directories
Many of my new clients tell me that they have been paying
for automated search engine submission for their website
and it has not produced any results. In general, automated
submission will not help ranking and will sometimes provide
your e-mail address to spammers.
Google's
page about submission explains that it is not
necessary to submit your website to Google to be included
in their database.
There is a better way. Here are the three steps that will
get your site listed in Google:
1. See if your website is already included in the Google
data base. On google.com, search for
site: yourdomainname.com.
2. If your site is not found, then submit
your site to the Open Directory Project. It's
free. Follow the instructions very carefully.
3. Get links to your website. Google follows links from
other sites to find and index your site to include it
in the Google database.
To get valuable links to your website, consider portals
such as business.com and websites that are specific to
your business. These links:
- will help your site get indexed by Google
- may help improve your Google rankings, and
- may refer potential customers.
What is a portal? A Princeton site provides this definition:
"portal site: a site that the owner positions as
an entrance to other sites on the Internet."
How do you find good portals specific to your business?
Search for your service or product and check the sites
that are listed near the top. For example, the #1 listing
for "real estate" is realtor.com. Many successful
Realtors pay for a listing on this site and include a
link to their own website.
When evaluating a portal:
- Does it look credible - will it attract the types
of visitors you want?
- How do you get a listing on a this site?
- How much does it cost?
- How do you know if it is worth the cost? I recommend
trying it for a limited period of time and checking
your traffic logs to see how many visitors were referred
by that site and what they do when they arrive at
your site.
For more information about getting
links to your website read this article. It is
from 2003 and still valid except that Google no longer
powers Yahoo.
For local business consider submitting to Google
Local.
To get more pages indexed more quickly, consider Google
Sitemaps.
Next month we'll look at analyzing search engine rankings
and website traffic data to continue to improve results
and attract more new customers, clients and sales.
Best Regards, Susan Hankins
Next article
First article in this series
on How to Improve your Rankings in Google.
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