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| | Web Marketing Assessment
You have a professional Web site and you would like it to generate more sales leads. There is a lot of competition on the Web. How do you stand out and attract new customers even better than you are today?
Is Web Marketing going to provide you a good return on your investment? This assessment will evaluate your goals, your competition, your potential customers and how they are searching the Web. It will identify specific recommendations and an estimate of the number of new sales leads that will be obtained by implementing these recommendations.
The results of this assessment will provide information to determine the estimated return of investment in Web Marketing. If it will be profitable, the client may choose to implement the recommendations, or enlist my help.
There are five main components to Web Marketing:
- Search engine optimization (SEO) to increase search engine rankings.
- Pay per click advertising, which produces the “sponsored listings” on the search engine results pages and other websites thereby attracting well qualified visitors.
- Email newsletters to target prospects.
- Social media including blogs, videos and social bookmarks
to reach more potential customers.
- An effective website that converts these visitors to good solid leads that will become customers.
More detail is provided in the full proposal.
How does this work?
Process:
- Phone interview with you. I have specific questions about your business and your website
- You provide log files and any sales data that you wish to share
- I do the analysis and provide the report
- We review the report on the phone
- You may enlist my help or choose to implement these recommendations yourself.
Please note that you are working directly with an experienced Marketing executive who
understands that your web marketing efforts are an integral part of your overall marketing plan. I understand that you have limited time and money to put toward marketing and are trying to determine the best return on your investment. This study is designed to identify those areas that will provide you the best return and enough specifics to make a decision on implementation.
Benefits:
- Invest your money, time and effort where you get the greatest return.
- Don’t waste your resources in areas that show little promise of return.
- Leverage the existing investment in your website
- Get educated about what is available in marketing on the web
- Implement “Best Practices” that typically increase sales
Call Susan Hankins at 866-380-4972. I'll be happy to provide more detailed information.
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866-380-4972
